Attn: Speakers, Writers, Consultants, Entrepreneurs, & Professionals…

Which Of These Costly Mistakes
Are You Making In Your Business?

The crowd is being seduced by tempting social media and faux-guru theoretical strategies that promise short term cash, but lead to disaster. It doesn’t have to happen to you …

This Is Your Wake Up Call!

From the Desk of Rick Butts
Denver, Colorado

Dear Friend,

Starting a business around your ideas, skills and passions is your dream. Making choices about how to market yourself and generate healthy profits in a hyper-competitive buzz world is the challenge that makes – or breaks you.

So, let’s just cut to the chase.

After more than 30 years of starting and running entrepreneurial businesses, some that failed like wet firecrackers, and some that earned me more than $1,ooo,ooo, I’ve identified 7 very seductive choices that trip up even the smartest, and most talented people.

Short Term Success – Long Term Disaster?

I’m not talking about the obvious bad choices. Your experience, common sense, and friends will warn you to avoid the easy stuff.

Most rip-offs and foolhardy opportunities naturally thin the herd. They provide the first wave of filtering out people who should not be running businesses in the first place while allowing successful people to emerge.

What I’m talking about here are subtle, and seductive choices. Because they do work in the short term, or at least get some results and early traction, can cost you a lot more money – and more importantly – precious time.

Your Business Fate Is Captive To Your Choices

Variables like the economy, location, timing, affect everyone. The real determining factor in the success or failure of your business comes down to the choices you make.

While most solo entrepreneurs start a business because they know the skills of the business, few people ever start more than a handful of businesses. You can’t learn “business starting” choices and strategic decision making steps that someone who helps startups for a living. But, you can borrow them!

I’ve Seen These 7 Mistakes Ruin Even The Smartest Clients

We are talking about your target market, branding, strategy, titles, descriptions, and identity.

These key identifiers represent that critical first impression that either get you a second look that leads to a sale, or passed over, forever. When I see people busting their tail to promote a business built on one, (or worse – a combo!) of these bad choices, it actually makes me sad. By then it’s too late.

Once you have spent the money, printed materials, and built a website with custom graphics for your business concept and model you are in for a long ride. You exhaust yourself promoting something that won’t work, paying thousands of dollars for software, advertising, and even coaching, to tweak something that will never fly.

Surrounded by “never give up” attitude slogans, you walk the plank of a pirate ship until you run completely out of options. What happens after that is not pretty – and very difficult to recover from. Choose wisely and you’ll create a profit pipeline – trip on this area and you go over the cliff.

It’s Not Just Business

It’s not just your business – it’s your life!

The work you do is how you spend the hours of your life. More than sleep, more than time with your family, you marry a startup business.

Any good marriage counselor will tell you that the YOU you bring to the relationship is the key to how your marriage works out. You are the only one who can set and control your internal compass.

Don’t buy into illusions about the right target for your business and your life gets a lot better.

Why Should You Listen To Me?

Good question – and one you ought to ask of every voice who tries to tell you how to craft the business that fuels your life and your family’s financial safety and security!

The first ten years of my adult life I played guitar and sang in a rock band. Don’t dismiss that odd resume line. I was the group leader and business manager. A decade of creating marketing, a successful product, hiring musicians, firing musicians, and trying to get shady club owners to pay you at 3am will teach you more about business than you’d guess.

At age 30 I quit the music business and dove into straight commission sales, leveraging selling skills into starting my own businesses in electronics, retail, manufacturing, financial services, and training. I even attended seminary for 3 years and started a non-denominational church. Talk about a startup!

But, the most relevant experience I bring to helping you, is that I started a professional speaking business from scratch and earned more than $300,000 per year in speaking fees, without pitching products from the stage. There are a lot of people using “million dollar speaker” in their advertising – I really earned it.

I started an online software company, I really got into Internet marketing, membership sites, and creating digital products, and doing private consulting with solo entrepreneurs. Now, I’m sharing my experience of starting, and helping others start scores of businesses – to help you avoid the 7 biggest traps.

Introducing…

“The Choices You Make About Your Business Will Give You The Life You Want – Or Problems You’ll Have To Live With …” With more than 30 years of in the trenches experience creating solo entrepreneur businesses Rick Butts brings a wealth of wisdom to the biggest choices you’ll make. If you are choosing a name for your business, products, services, books or speech the first 3 choices Rick talks about in this book could make or save you hundreds of thousands of dollars.

Here’s What You’ll Discover:

Mistake # 1 – Miniaturizing Branding - /Everyone is telling you to laser focus on a niche market, but be careful. If you name  your business or product this way, you’ll put a limit your profits until the end of time

I’ll show you specifically how to avoid this very seductive trap and why.

Mistake # 2 – The Super Juicy Viral Video Disaster - I see people getting suckered into this on Youtube videos and graphics design every day. Go this route and you’ll get attention but you’ll trivialize and destroy your professional credibility and never go BIG!

Mistake # 3 - The Big Blind Spot In Most Creative Marketing Plans - This is the fastest way to spend a fortune creating marketing and products that do not sell. I’ll save you fortune and show you the simple trick that guarantees your business, products, and marketing make money.

Mistake # 4 – Book Publishing Blanks - stressing out about writing a book can suck years of your time and burn your cash faster than lighter fluid. I’ve written 14 books. I’ll expose the myths and reveal the opportunities in today’s digital reality so you don’t end up with a basement full of books you can’t give away.

Mistake # 5 - Million Dollar Goal Miscalculation – believe it or not, setting a goal to make 7 figures can be a total disaster and make you miserable – if you don’t take stock of these vital factors.

Mistake # 6 - Money Pits Masquerading As Big Tickets – shiny objects abound. I’ll give you an instant filter to know how to tell if an opportunity will move you forward – or blow you off course (along with a big chunk of time and money.)

Mistake # 7 - The Soul Wasting Energy Drain – you won’t hear any other business coach talking about this deadly mistake, because it is subtle and not talked about in polite company. This single A-Ha could be the difference between you staying in the game when the going gets tough or giving up on your dream.

Any one of these tempting choices can be a setback -
put a few of them together and you’ve got a disaster.

Vaccinate Yourself Against Guru Of The Month Syndrome

We all go online now to find answers. Unfortunately easy answers are over abundant.

Most of the bad choices in this book are actually being sold and promoted right now on Facebook, Twitter, and landing in your email inbox every day.

Please listen to what I’m saying. The strategies that will take you and your business into a ditch, and cost you a small fortune, are being promoted right now as viable solutions for your business!

Seems like everyone with a blog is becoming a social media expert?

I’ve taken each of the 7 choices in the book, and instead of just warning about what to avoid, I’ve give you the alternative success strategies that, until now, I’ve only shared in private 1 on 1 consulting sessions.

That’s right. You’ll get the really good stuff that that people have paid thousands of dollars to hear, all laid out in a logical sequence you can use.

30 Years Of Business Wisdom – In Just a Few Minutes!

The advice and insight in this ebook is gleaned from 30 years of front line experience and can make and save you millions of dollars. So, why am I selling it so cheap?

I’d give this vital info away for free – but frankly – if you aren’t willing to invest a few dollars in getting access to it – then you probably won’t listen or implement it anyway.

You simply put up a few bucks – less than a burger/fries combo meal – and I’ll hand you the specific advice clients have paid me thousands for.

The Price Will Go Up!

I’m putting this valuable resource out to my email list subscribers at this crazy low price as a marketing test, and as a Christmas bonus to my readers

I’ll run this price test through Christmas and after that I’m pushing it up where it belongs. So, get it now while it’s ridiculously cheap!

For a Limited Time You Can Get This
Explosive Book for Just

$7